Our most ambitious membership campaign to date included ambassadors, endorsers, new technology and a lot of advance planning.

The theme of our campaign was "Stories heal" ("Poveștile vindecă" in Romanian).

Since the first issue of DoR came out of the printers for the first time 11 years ago, the community of readers has been at the heart of the growth that followed: from a magazine that was meant to be a one-off in 2009 to a 42nd issue at the end of 2020; from print magazine journalism to digital storytelling in Romanian that reaches 100.000 …


Our stories have reached our community through conversations, exhibitions, live journalism shows and other formats that place journalists in new roles.

Journalists talk a lot about change: changing the industry, the business model, changing themselves. But finding the time and energy to actually enact this change is often difficult. When the world seems in constant turmoil, remaking yourself into a better and more engaged listener, for example, shouldn’t be that high of a priority. Right?

At DoR we answered “wrong”: in a world changing at breakneck speed, it’s precisely what we need.

As audience engagement and revenue have grown over the past few years, we’ve all heard about the new roles journalists can play. Yes, we’re a watchdog; yes, we keep…


We are publishing this piece June 11, the day we were awarded the European Press Prizes’ Innovation Award for our Transylvanian pop-up newsroom last year. It’s both an honor and an opportunity to celebrate our amazing team, community, and partners; we couldn’t have done this without all of you.

If the EPP news is what brought you here, welcome. We are DoR, a publication out of Bucharest, Romania that tells true stories to empower its community, to help it be more empathic, to point it towards solutions, and to be a guide in how we can live a better life…


Social media tends to be a workflow question mark at DoR. We’re a team of 20 people, with more than half focused on editorial work. As we’ve shifted from a print product to a digital first editorial strategy to include more online storytelling, with a focus on growing our community of members, our use of social platforms and the need for repackaging our content grew as well.

We know there’s a constant need for experimentation to keep up with social platforms, and over the past couple of years we’ve spent an increasing amount of time producing engaging visual experiences, particularly…


The first week of March found DoR with a new home: we moved from our previous newsroom to a larger place, where we hoped to host community events. We had already filled the calendar for March and April with a fair number of workshops.

We were also doing the first round of magazine deliveries from our new place, as the move coincided with the spring issue of DoR going to print.

But only a few days later, a different world started appearing around us. The spread of coronavirus around the world was officially declared a pandemic on 11 March —…


We’ve read a lot about starting from scratch with a membership model for a media organisation. Or starting up a new product within the wider organisation that has a membership model. But there haven’t been many examples we could find of organisations shifting an already hybrid business model to prioritise reader revenue, while also aligning our existing community initiatives with industry standards around engagement and membership. The ones we could find were from large organisations who could afford the resources and had the expertise for audience research, development, special projects and experimentation.

This article is the second in a series…


We’ve read a lot about starting from scratch with a membership model for a media organisation. Or starting up a new product within the wider organisation that has a membership model. But there haven’t been many examples we could find of organisations shifting an already hybrid business model to prioritise reader revenue, while also aligning our existing community initiatives with industry standards around engagement and membership. The ones we could find were from large organisations who could afford the resources and had the expertise for audience research, development, special projects and experimentation.

This article is the first in a series…


Between 22 and 26 July we moved our entire newsroom — 30 people — to Târgu Mureș, a town in Transylvania about 350 km away from our usual location in Bucharest, Romania. Our goal was to document and publish the most relevant stories for locals, as well as organize meetings with our community in the area and make new connections.

Bottom line, we:


"Ten years of DoR" image by Andrei Grosu.

The past two years have been essential for how we work and how we define our journalism. We’ve transformed, we’ve grown and we learned along the way. Here’s what happened.

By Cristian Lupșa, editor, DoR.

The idea of DoR was born on a night when a handful of journalists drank too much beer and built a concept for a magazine. That was April 23, 2009, so 10 years ago. The plan was to only publish one issue, as living proof of the potential of this medium, which we felt was not sufficiently harnessed by the mainstream publications available at the time.

Only it wasn’t just once (issue #36 is coming out in June), and many things have happened since. In fact, this is one of the only constants at DoR…


DoR hosted around 100 readers in the newsroom on 16 March for an event called Open DoR. The idea behind the day was to forge better connections with our community of subscribers to the print magazine, readers, collaborators and people who were curious about what we were doing.

We also wanted to make the event open to all, so we shared information about it through our Facebook page, where anyone who followed us and their friends could see the news about the event.

From the beginning, we realised we had to give structure to the day so participants know what…

DoR (Decât o Revistă)

Quarterly magazine publishing narrative nonfiction from Romania

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