Digital Marketing Agencies Are Like Personal Trainers

Business owners and companies looking to hire a digital marketing agency, listen up: SOCIAL MEDIA IS NOT MAGIC!
For some reason there seems to be this misconsecption that either you just hire someone to do ALL of the digital marketing for you. Or…you just post to post with the hopes of being seeing. I’m not sure where this is coming from, but obviously it’s not that easy or else basically everyone with a social media account would be famous right now.
Listen to my podcast version here: https://itunes.apple.com/us/podcast/a-rant-social-media-is-not-magic/id1257420279?i=1000390034726&mt=2
If you are looking to hire an agency, one way to look at it is like if the agency was your personal trainer and growing your business was becoming healthy and fit. It would be reasonable to assume that a personal trainer would help you with workout routines, lifting the weight, motivating you, using the equiptment, nutrition advice, etc. However, it would be ridiculous to expect them to provide you with transportation to the gym, buy you proper workout attire, cook all of your meals for you, do your dishes, etc. A personal trainer will not do EVERYTHING for you in terms of becoming healthy and staying in shape. They focus on a few major areas and you have to put in some work outside of that and do your part. The same goes with hiring a digital marketing agency.
When working with an agency, you cannot expect to them to do all of the work and meanwhile you are just sitting back and contributing nothing at all. Well, actually I’m wrong. You can expect that…you just won’t be happy with the results.
If you are engaged and all in, you will be more satisfied with the results that are produced. You will also feel apart of the process. You really have to understand how much social media can do for you and how much your business can take off if you would just “buy-in”.
Just like working with a personal trainer…you’ll see some results just by working out with them, but how much more results would you see if you actually eat healthy and do some exercise outside of training with them?

Yes…we know you are busy and that this seems like a lot of added time to your schedule. But it’s crazy to think that you’re going to just get outstanding results without putting an ounce of sweat into it. This is effort, time, and energy that is going to benefit YOU in the long run.
So, stop crying about the extra 30 minutes — 1 hour that you may have to spend out of your day to eventually increase your bottom line.
If you’re not fully invested in the process, you don’t deserve to win! There are entrepreneurs that have already made millions (if not BILLIONS) who are still going hard every day on multiple platforms. Meanwhile, you aren’t even willing to put 10 minutes into creating at least one video a week. Please tell me again why you think you deserve to win? I mean…do you even have Instagram, Facebook, Twitter, Tumblr, Pinterest, Anchor, Medium, and Snapchat accounts for your business? Better yet: Are you even a little bit familar with what those platforms are and the reach they can provide you with?
You may be shy, and it may be outside of your comfort zone. Guess what? Too bad! If you’re not willing to put yourself or your brand out there why should someone else? Either you have to do it or you have to find someone with-in your company who will.
Just know…if you want the results, you have to put in the work. Of course, you can hire a digital marketing agency, but you still need to make some type of contribution. But if you’re just sitting back and waiting for the sales to somehow magically increase, they probably won’t. And guess what…that’s what you deserve!
