Color Psychology is BULLSHIT
Color Psychology is BULLSHIT ❌
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Courtesy of @juju.branding
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Alright alright alright…
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I know this might be a view that some may not agree with 🤨
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With that being said, let me make some points here.
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Color is subjective.
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Everyone has a feeling associated to color.
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For me, red is a comforting color, why? Because when I was a youngster (maybe 5 or 6) I had these red pants (I know, what was I thinking)
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These red pants, I wore EVERYWHERE, they were «my safety blanket» 😁
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Color is relative & cultural.
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When it comes to choosing a color palette for my branding projects, I take these into consideration I think the MAIN point you should start with is COMPETITORS. Period.
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There’s other factors like target audience, gender, and geographical location.
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Credit to images and thoughts: @hootdesignco
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