Make It Simple, But Significant

I used to have this quote as a wallpaper on my iPhone for something like 2–3 years 📲

Courtesy of @gdayfrank

Aside from Don’s philanderous sociopathic character as a high-flying ad-man, I started thinking about this quote again.

I’ve since realised that I have been implementing this idea on a day-to-day level in my branding and design work as it seems to have become part of my design style to create minimal logo forms and brand identities since starting G’day Frank.

In itself, it’s a simplistic idea, but when translated into any form of creative or entrepreneurial pursuit, the concept has pure merit in finding the best way to un-complicate our great and complex ideas. To let us take a step back and deliver it in the simplest of ways for our 🎯 target audience to understand.

This might be for your logo where the simplest of forms are easier to recognise. Or simplifying a lengthy and detailed restaurant menu that, when presented thoughtfully, won’t end up giving your customers a headache when trying to choose a dish 🍽

Though for all of us as business owners, this sentiment lies in the fact that we all want to build brands out of our businesses that stand out from the crowd and create significant change in the lives of our consumer.

But if our message, our identity and the product or service of our businesses are hard to recognise and understand or make no significant impact on those we chose to serve by adding great value, we are going to find it harder and harder to sell what we do and in turn succeed.

So next time that brilliant idea that we believe will help others pops into our head — our key 🔑 to success is to remind ourselves to thoughtfully consider how we can turn that idea into a simple, but significant product or service that charms the pants off our customers… figuratively, not literally like Don would 🥃

Bonus — 8 useful tools for everyday usage:

Emailoctopus — an email marketing service for users of the cloud-based email-sending service Amazon SES. Its features include app integrations, blog automation, responsive templates, real-time analytics, and more.

Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!

Crello — free graphic design editor that helps create images for social media, print and other web-based graphics.

Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.

Kinsta — Premium WordPress Hosting for Everyone. Kinsta’s managed WordPress hosting service helps you take care of all your website needs.

Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.

Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.

FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.

Be free to send me any feedback by reply or reach me in DM on Instagram

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