DeborahYour brand is a promise. Keep it.Death by public opinion is one of the very few things a brand will struggle to recover from. Notable examples of abject failure include…Jun 3, 2016Jun 3, 2016
DeborahIntrinsic Motivation in Business? Theory Y not?Theory X and Theory Y (McGregor, 1960) is an easy way to understand the two main opposing schools of management styles in most Western…May 29, 2015May 29, 2015
Deborah5 Mistakes New Companies Make.The biggest mistakes I see companies make are entirely to do with the way they see their customers. It’s not enough to have a great idea…Dec 18, 2014Dec 18, 2014
DeborahFilmvertising is for Risk Takers.In the current Consumer Environment, customers are no longer satisfied with communications that are unidirectional (from brand to consumer…Nov 19, 2014Nov 19, 2014
DeborahWhat is Consumer Psychology?I was asked this question by my family, friends when I started my course and psychology practitioners during my course more times than I…Oct 23, 2014Oct 23, 2014
DeborahColour in the Consumer EnvironmentThrough careful use of colour, a company can establish a visual identity and form strong relationships with its target market. Colour can…Oct 21, 2014Oct 21, 2014