Deepa BuddhavarapuCMO Must Read: Diagnosing a systemic problem with actionable insightsThere are metrics that CMOs should track to monitor performance week over week, month over month, quarter over quarter. Then, there are…Oct 3, 2021Oct 3, 2021
Deepa BuddhavarapuHow do you identify candidates for A/B experimentsIt’s important to remember that an A/B experiment is not a silver bullet to fix: 1. Poorly designed customer journeys 2. Poor or no…Aug 29, 2021Aug 29, 2021
Deepa BuddhavarapuExperimentation is a mindset. Your strategy is a hypothesis.You could spend months discussing a new idea and honing on messaging and GTM strategy or create an MVP and test. Because everything you do…Aug 14, 2021Aug 14, 2021