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‘It’s a Tide Ad’, Tide’s Super Bowl Ad is the most celebrated advertisement over TV or internet, hundred of articles have been written praising its ambition and creativity.

But the strategy behind it, however, is less discussed. In this article we will discuss in detail the strategic objective behind this campaign.

Tide used this advertisement to defend its premium pricing and market share advantage in a commoditised category beside sales promotion and promiscuous customer. This might seem obvious that if your selling soap powder to get obsessed with removal of dirt and stain, Tide team understood that it might be…


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“I see video as a MegaTrend”- Mark Zuckerberg

Video promotion or marketing has seen a major explosion in recent years. Videos has become an inseparable part of our lives and a valuable instrument for businesses. People watch a lot of videos and share them with their friends, family and colleagues.

Before looking into how Mahindra has taken video promotion to next level, let’s put an eye onto some stats :

It is been observed that over 5 billion people watch videos on YouTube every single day, 16% of videos on YouTube are embedded shared on Tuesday between 11am- 1pm


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mailchimp.com

“Did you know that on an average more than over 74000 billion emails are sent every year?”

We receive a barrage of emails everyday in form of newsletters, discounts, ads etc, offering various products or services that we don’t want or never even looked for. We most often delete this emails, unsubscribe or stack them up in junk. Between all this, we skip some of the intriguing mails which we may open, go through the content that it offers, sometimes even buy products listed on it or recommend to someone who may ought to buy them.

In this article we…


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“Growing use of messaging platforms have lifted the gaps between brands and consumers, marketers need to bring consumer engagement close to brands.”

“Internet has made reaching brands or products so convenient that everything else offline seems slow

Internet has lifted brand engagement to a height that consumers’ expectations from businesses has fundamentally changed over the years, the routine behaviour of buying something online is so convenient and pleasant, it’s like snapping your finger and something appears right in front of you, like it’s magic.

This change in perspective have been driven because of change in communication channels available to consumers…


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“Growing use of messaging platforms have lifted the gaps between brands and consumers, marketers need to bring consumer engagement close to brands.”

“Internet has made reaching brands or products so convenient that everything else offline seems slow

Internet has lifted brand engagement to a height that consumers’ expectations from businesses has fundamentally changed over the years, the routine behaviour of buying something online is so convenient and pleasant, it’s like snapping your finger and something appears right in front of you, like it’s magic.

This change in perspective have been driven because of change in communication channels available to consumers…


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Benefits of Marketing on the Blockchain

“The blockchain is all about bringing in transparency and efficiency into the existing systems.”

Before getting into how blockchain is benefiting companies in digital marketing, we need to know what blockchain is all about. Blockchain is more than just cryptocurrencies, it is an ingenious invention, originally found for digital currency Bitcoin, since then it has been exploding its roots in digital marketing as well.

Now the question arises how?, …

Deepak Sood

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