Deepesh KumarGoogle Analytics: The Misleading Compass of Marketing StrategiesIn the realm of digital marketing, we often worship at the altar of Google Analytics, treating metrics like page visits and bounce rates as…Feb 29Feb 29
Deepesh KumarUnveiling the Journey: How Deep Dive Analysis Transformed Our Conversion StrategyRichard Feynman once remarked, “Everything should be made as simple as possible, but not simpler.” This guiding principle has been a beacon…Feb 16Feb 16
Deepesh KumarinBootcampThe Narrative of Web Apps: More Than Just Code and PixelsDuring my trip to New York City last year, I found myself stepping into a world I had already experienced through Airbnb’s web app. The…Jun 26, 2023Jun 26, 2023
Deepesh KumarinBootcampThe Paradox of Experimentation: A Dance Between Science and ArtIf you ever find yourself sifting through the organized chaos of an experimentation sandbox, you’ll notice something peculiar. It’s a space…Jun 24, 2023Jun 24, 2023
Deepesh KumarThe Tree of Knowledge: Experimentation as the Sole Path to ProgressIf human knowledge were an enormous, ancient tree, its trunk would be robust and unwavering, a bedrock of understanding built upon…Jun 21, 2023Jun 21, 2023
Deepesh KumarinUX CollectiveHow tackling selective narrative could help design for trust in journalismIn the winter of 2008, I joined the campus newspaper of IIT Kharagpur, my alma mater. Despite being in an engineering institute catering to…Sep 20, 20182Sep 20, 20182