Hero MotoCorp Website Revamp

A UI/UX Transformation (Case Study)

Introduction

Hero MotoCorp, a leading name in the two-wheeler industry, partnered with Techved Consulting for a comprehensive website redesign. The goal was to improve user experience, enhance accessibility, and update the website’s look to reflect Hero MotoCorp’s brand and innovation. As the Senior UI/UX Designer, I led the redesign efforts, working closely with my teammate to achieve these objectives.

Objectives

1. User-Centric Design: Create an intuitive and engaging user interface.
2. Responsive Design: Ensure seamless user experience across all devices.
3. Improved Navigation: Simplify website navigation to help users find information effortlessly.
4. Visual Appeal: Update the website aesthetics to reflect the brand’s dynamic and modern image.
5. Enhanced Performance: Optimize the website for faster load times and smoother interactions.

UX & UI Design Process

1. Define Problem statement
2. Create user persona
3. Design empathy mapping
4. Research and analysis
5. Create Information Architecture
6. Create Mood board and Design philosophy
7. Low fidelity wireframe structure
8. Create Design System
9. Create UI Screens
10. UAT Link Testing

1. Problem statement

Hero MotoCorp, a leading player in the automotive industry, currently faces challenges in delivering an optimal user experience (UX) and an intuitive user interface (UI) on its website. The existing platform exhibits several pain points and usability issues that hinder the seamless interaction of users with the brand. From navigation complexities to a lack of visual cohesiveness, these problems collectively contribute to a subpar digital experience for both existing and potential customers.

Key Issues:

1. Complex Navigation Structure
2. Inconsistent Visual Design
3. Mobile Responsiveness Issues
4. Limited Personalization and Interactivity
5. Suboptimal Content Presentation

Objectives of the Redesign:

1. Improve Navigation and Information Architecture
2. Establish a Consistent Visual Identity
3. Enhance Mobile Responsiveness
4. Introduce Personalization and Interactive Features
5. Optimize Content Presentation

2. User Persona

Demographics:

• Name: Alex Rider
• Age: 28
• Gender: Male
• Location: Mumbai, India
• Education: Bachelor’s Degree in Computer Science
• Occupation: Product Manager at a Tech Startup
• Income: ₹12,00000 per year

Background:

• Alex has been working in the tech industry for 5 years, primarily in roles that bridge technology and user experience.
• He is responsible for hiring designers and developers for his team.
• Alex has a strong understanding of both technical and design aspects but relies on specialists for detailed work.

Goals:

• To find a skilled UI/UX designer for upcoming projects.
• To understand the designer’s process and how it aligns with his team’s workflow.
• To view examples of past work and assess the quality and creativity.
• To easily contact the designer for further discussion and potential collaboration.

Frustrations:

• Difficulty in finding designers who have a clear and structured design process.
• Portfolios that lack detailed case studies or sufficient context about projects.
• Inconsistent communication methods or lack of professional contact information.

Motivations:

• To enhance the user experience of his company’s products.
• To ensure the design aligns with the company’s brand and user needs.
• To work with designers who are proactive and communicative.

Behavior:

• Alex frequently visits design-related websites and forums.
• He prefers portfolios that are easy to navigate with a clean and modern design.
• He values detailed descriptions of the designer’s process and tools used.
• Alex often reaches out via email or LinkedIn for professional inquiries.

Technical Proficiency:

• High proficiency in using web and mobile applications.
• Familiar with various design tools and software but prefers to evaluate based on the designer’s presentation.

Preferred Communication Channels:

• Email
• LinkedIn
• Professional websites with a contact form

Design Preferences:

• Clean, modern aesthetics with intuitive navigation.
• Detailed and well-structured content.
• Visual examples (e.g., images, mockups, case studies) to support descriptions.

3. Empathy Mapping

4. Research and Competitive Analysis

1. Industry Landscape and Trends:
   Objective: To understand the current trends and dynamics in the automotive and motorcycle industry.
   Methods: Extensive industry reports, market studies, and trend analyses were explored. Key focus areas included emerging technologies, customer preferences, and shifts in market demands.
2. User Research:
   Objective: To gain insights into the needs, behaviors, and preferences of Hero MotoCorp’s target audience.
   Methods: Surveys, interviews, and usability testing were employed to collect qualitative and quantitative data. The goal was to identify pain points, expectations, and aspirations of potential users, with a focus on the age group of 18 to 52.
3. Competitor Analysis:
   Objective: To benchmark Hero MotoCorp against industry competitors and identify areas for improvement.
   Methods: In-depth evaluations of competitor websites were conducted, focusing on user experience, visual design, functionality, and content. Key competitors analyzed included major motorcycle manufacturers and automotive brands.

5. Information Architecture

To guide a potential customer through the process of exploring Hero MotoCorp’s motorcycles, selecting a model, obtaining detailed information, and eventually initiating a test ride or making a purchase.

6. Low Fidelity Wireframes

7. UI Screens

Results

• Enhanced User Experience: Users found the new design more intuitive and easier to navigate.
• Increased Engagement: Improved visual appeal and performance led to longer session durations.
• Positive Feedback: Received favorable reviews from both the client and users regarding the redesign.

Conclusion

The Hero MotoCorp website redesign was a collaborative and iterative process that emphasized user needs and business goals. By leveraging user feedback, modern design principles, and rigorous testing, we successfully transformed the website into a user-friendly, visually appealing, and high-performing digital platform.

Personal Reflection

Working on this project was a rewarding experience. It underscored the importance of empathy in design and the value of collaboration. The positive outcomes reaffirmed my belief in the power of user-centric design.

Thank You…. :)