4 TIPS THAT WILL IMPROVE YOUR APP CONVERSION RATE
There are plenty of things that need to be done to turn an app into a conversion machine. But some of them can be addressed swiftly and they can improve your app conversion immediately. Here are 4 of them:
TEST THE APP THOROUGHLY
Your app’s conversion rate is directly correlated with your app’s UX. That’s why you need to test your app. App testing is time-consuming. But if you don’t find the time to test your app, your users will surely find it. And they will bounce, and never come back to using your app.
You want to make sure that you provide a safe way for your users to download your app on every device. You need to also test your app on different devices and with different operational systems.
PERSONALIZATION OF EXPERIENCE
Give your users the possibility to set their own preferences within the app. By doing this, you can track their behavior with the app and what makes them engage more. You can also identify their location and personalize their app experience accordingly.
By doing this, you will improve the app’s UX and the CRO (Conversion Rate Optimization) in the same time.
LESS INVASIVE NOTIFICATIONS
Here’s the thing. App users today are overloaded with notifications. But they don’t open every notification. They look at the ones that offer them the better experience. And those are app notifications. Push notifications will appear no matter what the user is doing on his device.
It’s always a good policy to ask the user if he wants to receive push notifications from your app.
There can be only one big reason that the consumers love to visit your app. They like the product or service that you offer to them.
Now, it’s really hard to see if the app user is just browsing or want to purchase something. That’s why you need to provide some options to users. One good tip is to make sure that users can shift from searching to browsing in the app quickly. That is a proven way to decrease bounce rate and improve conversion.