QR Codes as Marketing Tools
As a marketer, you always want to discover new ways to engage audiences and increase revenue for your business. If you’re a marketing agency, you’d like to do the same for your clients.
QR codes are emerging as an effective marketing tool. Whether you’re an in-house marketer or a marketing agency, you can leverage QR codes to make your marketing campaigns more engaging and impactful. And with QR code platforms like QRCodeChimp, you can take your QR code campaigns to the next level.
Here’s how you can use QR codes as marketing tools.
Bring people to your website
You can bring offline users to your website or landing page using a QR code. They can scan your QR code to reach your website, eliminating the need to manually open the browser and enter the URL. You can include a URL QR code in your print ads, billboards, product packaging, etc., to redirect users to your website or landing page.
Pro tip: Give users an incentive, like a discount coupon, for visiting your website.
Get your consumers to follow you on social media
With almost all the internet users using social media, social media marketing is no longer optional for marketers. Effective social media marketing can help you reach a wide audience, build brand awareness, and skyrocket customer engagement.
With QR codes, you can bring an offline audience to your social media channels. Users can scan a social media QR code to find you on social media and follow you in a hassle-free manner. Hence, you can enhance your social media presence with QR codes.
Drive sales from your eCommerce site
QR codes are an effective sales tool, and you can use them to drive sales from your eCommerce site or marketplaces like Amazon and eBay. Put a QR code in your ads, billboards, and signage, and link it to your eCommerce site. Users can scan the code to reach your eCommerce site and make purchases.
If you’re promoting a particular product, you can link the QR code to a product page to allow users to directly buy the product.
Increase downloads for your mobile app
If you want to promote your app to an offline audience and increase downloads, QR codes can be helpful. You can create an app download QR code to redirect users to a display page containing the app download links. You can include download links to the Play Store and App Store on the display page. Users can scan the QR code, select their platform, and download the app.
Share your contact information
Many marketing campaigns focus on getting a callback from interested customers. For example, if you’re a restaurant, you might want to share your contact details with your customers so that they can order from you. Here’s where a QR code can help.
You can use a Business QR code to share your contact details with your customers. Upon scanning a Business QR code, users get redirected to a display page containing your business’ address and contact details.
Put a Business QR code on your advertisements and billboards to educate people about your business.
Conclusion
QR codes are paving the way for a new age of marketing. Brands and marketing agencies worldwide are leveraging QR codes to bridge the gap between online and offline marketing. With QR codes, you can run engaging marketing campaigns and offer an immersive experience to your users.
