Static vs. Dynamic QR Codes: QR Codes Best Practices
QR codes are of two types — static and dynamic. If you’re new to QR codes and their applications, understanding the difference between static and dynamic QR codes is crucial.
Let’s discuss the differences between static and dynamic QR codes, along with some QR code best practices.
What is a Static QR Code?
A static QR code consists of an embedded URL to the destination. The URL is attached to the QR code pattern, and therefore, the URL and contents of a static QR code can’t be edited. If you want to change its contents, you’ll need to reprint the QR code.
Benefits of a Static QR Code
- Most QR code platforms allow users to create static QR codes for free.
- Static QR codes are ideal for one-time use.
- They’re suitable for personal use.
Drawbacks of a Static QR Code
- Static QR codes can’t be edited.
- Their scans can’t be tracked.
- They’re not adequate for business and marketing uses.
What is a Dynamic QR Code?
A dynamic QR code has a short URL embedded into it, which redirects users to a destination URL. Since a dynamic QR code doesn’t have the destination URL embedded into it, you can edit the destination URL without reprinting the QR code. You can also track the scans of a dynamic QR code.
Benefits of a Dynamic QR Code
- Dynamic QR codes are editable.
- You can track the scans of dynamic QR codes.
- They’re ideal for business and marketing uses.
Drawbacks of a Dynamic QR Code
- Most QR code platforms offer dynamic QR codes to paid users only.
PS: You can create free dynamic QR codes with QRCodeChimp.
Some QR code best practices to follow
Now that we’ve discussed what static and dynamic QR codes are and their pros and cons, let’s look at some QR code best practices you should keep in mind.
Create dynamic QR codes
If you’re creating QR codes for business or marketing purposes, always create dynamic QR codes. This way, you’d be able to track your QR codes and also edit them if needed.
Decorate your QR codes to get more scans
Make your QR codes visually appealing by customizing them using shapes, colors, and logos. People are more likely to scan your QR codes if they look unique and catchy.
Always include a CTA
Adding a call to action (CTA) to your QR code can increase its scan rate dramatically. Always use CTAs with your QR codes to make them more actionable.
Keep the size in mind
The size of your QR codes can impact their scannability. Create QR codes of at least 0.8 x 0.8 inches so that people can scan them in a single attempt.
Conclusion
Implementing QR codes in your business and marketing strategy is one of the best decisions you can ever make. However, it’s crucial to understand the difference between static and dynamic QR codes and their pros and cons. Also, follow the best practices discussed above to kickstart your QR code campaign.
