How to be cured of the packaged drinking water delusion

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Bottled water deprives communities natural drinking water which is rightfully theirs

Ranty post alert. But read on for the greater good!

I am more sad than angry as I ask you to make a pledge. No, not a new year resolution but a pledge. Resolutions are lame.

This year, make a pledge you’ll not consume packaged drinking water.

Ever. Unless, you are in the middle of a desert dying of thirst. Actually, even as you almost die, be discerning and accept water only if it is from a tap and served in a glass. Ok, I may have taken that too far…

Why not packaged drinking water? Because I am convinced…


Where Should You Start Your UX Design Career in India?

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If you are a young designer in India who’s just graduated from a design school or someone who is already working but aspiring to transition into a UX career, it’s likely that you’ll face this familiar dilemma, “Should I work for a startup or should I try to join an established tech or product company?”
Whether you are hoping to be placed off-campus or actively applying for entry-level UX positions, here are some pragmatic pointers to consider when faced with this dilemma;

Startups

Startups in India are a bit of a gamble for UX design newbies. Even if one offers you…


4 Reasons Why Service Design Is Still An Obscure Career Choice For Designers

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This was the slump just after the dot-com bust in 2000. I could have easily explained away my joblessness when the dot-com company where I held the new-fangled and coveted title of “Interactive Designer”, laid off most of its staff. The writing was on the wall, so I acted fast.

I remember, several nights in a row I would swipe into the dark corridors of the swanky office of the startup I was working for, built in a prime location in Navi Mumbai overlooking the Trombay creek. I’d get a coffee and then proceed to spend the night to do…


Four things that made me wait for too long

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Created by macrovector — www.freepik.com

Through primary school, I spent most of my summer breaks with my grandparents in our remote village in Marathwada, India.

One of the things I looked forward to was the 5km trek to the Sunday Bazaar in the nearest town called Ambalner with my grandpa. The trail snaked through rugged hills, with bushes of wild berries lining the narrow path on either side, briefly pausing under the cool shade of sprawling banyan, neem and mango trees to escape from the sun and to catch our breaths.

As I perched on my grandfather’s shoulders, clutching his flaming red turban for support…


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I confess, I am a Netflix binge-watcher. I am hooked on to one particular genre — crime thrillers. Netflix has tons of it. Mostly American-made.

Series like AHS are to me, quintessential American potboilers that have a specific role to play in my routine life — they provide me with a steady supply of mindless entertainment without the need to think and reflect. The sight of endless seasons of blood, gore and soulless, mechanical sex is strangely calming. Perfect for unwinding after a busy day at work. …


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Using mobile apps and websites for banking, insurance, personal finance and investment in India can be deeply frustrating. These are essential services and companies providing these services must invest in the right kind of design expertise to provide superior digital product experiences to their customers. UX, or in this context, CX (Customer Experience) is critical enough to not only create core product differentiation but also, directly impact the company’s bottomline. Remember, good customer experience is good business. Gone are the days of unflinching customer loyalty — especially with the younger generation of internet users or Millennials, as we call them…


I never really thought about it much until very recently. I am Asian, Indian to be precise. And I can’t do the Asian squat!

What’s an Asian Squat? This is an Asian squat…

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Squat like an Asian

You expect kids to do it quite naturally but I see most adults at least here in India and most places in Asia, sit comfortably on their haunches. Not surprisingly, it’s called the Asian squat in the West. I am not very fond of the other term for the same thing — the Third World squat.

When I try to squat on the floor, I simply topple…


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Photo by Julian Gentile on Unsplash

BAU. This is something that’s been on my mind of late. Any guesses what that stands for?

Business As Usual

Business as usual assumes everything is hunky-dory! But in my mind, Climate Change, Health and Digital Well-being are some of the most critical aspects of life being drastically altered without much hope of reversal as we continue to pretend all is well;

Climate Change: Today, CO2 levels in the atmosphere are the highest in 800,000 years — 405.0 parts per million. Normal is 350ppm. To get to normal, it would require global CO2 emissions reaching zero by 2050 — A challenge that’s more…


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Photo by Markus Spiske on Unsplash

I have huge issues with noise. Especially when I am chilling at home or trying to focus on work in office.

All kinds of noise — kids screaming on the playground below, neighbors arguing/laughing loudly, pigeons going about doing what they do best — eat, copulate, poop and coo non-stop! Oh also, boisterous house parties, persistent honkers, shrill mobile-talkers, water-cooler gabbers. Worst of all, a string of public cultural events through the year that seem incomplete to organizers unless they blare music on loudspeakers until the wee hours. …


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I get asked a lot about my age.

I ride a Bullet Enfield motorcycle, work out at the gym, dress up like and hang out with 25–30 somethings. I have healthy skin, no paunch, strong limbs and boyish features. The only thing that gives away my age are a slowly receding salt-n-pepper hairline and a know-it-all aura of wisdom. So much for modesty, eh?! No seriously, this isn’t some self-congratulatory rave or metro-sexual posturing. There is a much compelling reason why I make an effort to stay healthy and pretend to be younger than my 40+ years while I see…

Deepak Pakhare

Decently employable product & UX design leader. Procrastinator, serendipitous creative writer & illustrator. https://acrossthinlines.com

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