Charlton heston in the ten commandments

Aligning your team through design principles

How to spend less time discussing design and more time doing it.

What are design principles, anyway?

Design Principles should help the product team remain focused on a consistent vision of what makes our product experience unique. They should be specific enough to differentiate us from other products, reflect our values, and help us make decisions; but be broad enough to apply universally to our product.

The process

The Principles

Allow users to focus on their work without interference.

Increase confidence through clarity.

Foster productive and emotionally satisfying interpersonal dynamics.

Design for fast, effortless, and intentional interactions.

Empower everyone through progressive discoverability.

Be consistent and standard, and innovate when it’s worth it.



ux designer @asana, pretty big nerd.

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