GIF THOUGHT LEADER, OPTIMIZATION VISIONARY, CHROME CAPTAIN. DRUNK TWEETS ARE OFF THE RECORD
Clearly understood icons (home i.e.) are clearly remembered.
If we can’t recognize what the symbol means, we can’t remember it (is that SEARCH? EXPLORE? DISCOVER? NAVIGATION? STAR?)
…did people remember the brand and product much more often, but the accurate price and size as well. The lack of detail in the simpler approach (a) actually seemed to disrupt the information processing and memory.