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Deirdre Cerminaro
Deirdre Cerminaro

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Published in Modus

·Aug 22, 2019

What the %*$# Is Systems Design?

A systems designer explains systems, why they need designing, and what she actually does for a living — I’m in a quiet but crowded bar chatting with a friend of a friend, who inevitably asks: “So, what do you do?” Sometimes I wish I could reply with an expected answer — doctor, lawyer, teacher, engineer, entrepreneur. Instead, I say: “I’m a systems designer.” Pause. “A what?” they ask. …

Design

7 min read

What the %*$# is Systems Design?
What the %*$# is Systems Design?

Nov 5, 2016

Seven Weddings and a Funeral

For better or for worse, in sickness and in health, for as long as we both shall live. Earlier this week, I watched and listened as my dad and my aunt wrote and rewrote and read aloud drafts of eulogies for their mother. …

4 min read

Seven Weddings and a Funeral
Seven Weddings and a Funeral

Nov 3, 2016

A Run in the Cemetery

When we crouched through the opening in the gate to enter the cemetery, there were children playing. Only a few blocks from my grandparents’ house, my dad and his brothers used to play here too. Later, my dad worked here cutting grass one summer. …

4 min read

A Run in the Cemetery
A Run in the Cemetery

Published in IDEO Stories

·Mar 13, 2015

To be a great leader, rethink your default behaviors

Lessons learned from my year working with IDEO’s CEO Tim Brown — Standing on home base at IDEO San Francisco. I joined IDEO straight from business school. Some differences were immediately obvious, even a bit cliché. Sharpies, not spreadsheets. Post-Its, not PowerPoints. Blue jeans, not blazers. …

Ideo

7 min read

To be a great leader, rethink your default behaviors
To be a great leader, rethink your default behaviors
Deirdre Cerminaro

Deirdre Cerminaro

Systems Designer at IDEO

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