Social Causes and CommunicationWe all know that consumers have a special bond with brands. Let’s face it, it’s not all necessarily about sales and figures. Of course…Mar 13, 2017Mar 13, 2017
How to seduce your female clientsSome say that you don’t have to understand women, just love them. I am lucky enough to be surrounded by very special women in my life: my…Feb 22, 2017Feb 22, 2017
A Leader Has ConversationsThe people want to see and hear the candidate. Maybe he doesn’t look like Robert Redford or speak like Ronald Reagan; they still want to…Feb 17, 2017Feb 17, 2017
Communicating with the youth: we have to get closeWhen it comes to social media engagement, real communication and the creation of an emotional relationship between your brand and your…Jan 30, 2017Jan 30, 2017
Don’t walk alone. Get into business with the right partner.We have always heard the saying that: “Two heads are better than one”, and it is so true! In a startup, we may need the support and the…Jan 24, 2017Jan 24, 2017
Millennials and US Politics.When talking about Millennials, it’s eye opening that is not only a generation that loves social media, marketing, communications and the…Jan 10, 2017Jan 10, 2017
Influence Marketing: The New Tool in Digital CommunicationThe most credible advertising is word of mouth. As I have mentioned before, according to Nielsen 84% of consumers trust recommendations…Jan 6, 2017Jan 6, 2017
The success of Trump’s communication in US election 2016November 8th, 2016 unleashed an infinite number of opinions, and ever since, there have been many explanations about the fact that Donald…Jan 5, 2017Jan 5, 2017