7 Elements of Design: The elements of art and design are the tools of visual arts. Aside from being functional, a good design is aesthetic. In business, good design must always be considered because this is a powerful instrument to be recognized and to have a lasting impression; it is a visual language that speaks to your target market.
Creating a design that moves people is carefully combining the elements in different ways and applying the right principles to create a visual representation of an idea. Sometimes a design contains only one or two elements, sometimes they have all the elements. In this article, I will be providing a simple definition of each element together with a well-known logo that evidently illustrates each of these elements.
1. Line
2. Color
3. Texture
4. Size
5. Shape
A shape is any two-dimensional area, measured by their height and width, that is defined by boundaries such as with lines or color, and can also be created with negative space.
6. Space
Space creates the visual essence and dynamic of a composition. In design, there are two types of space: Positive Space refers to the shapes of objects or anything that is considered the main focus of the page and Negative Space is the empty space or the space between the visual elements, which can also be the background color of the design. Negative space provides balance, helps frame and contain a composition, and highlights your positive space.
7. Value
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Good design is good business. Aside from having a logo designed in line with what you do, as well as your business’s values and objectives, the visual aspect of your brand must be attractive enough to get your prospective customer’s attention and interest. Putting together different elements in creating a design that is moving, striking, and easily recognizable is essential to ensure that your marketing efforts pay off, and help you effectively achieve your business goals.
Originally published at https://www.delesign.com.
