It’s an intriguing concept but I happen to find the original much better than either the synonym or cleartext versions and I am sure that I am not alone.
May I recommend you read The Elements of Eloquence by Mark Forsyth where you will discover that writing is about more than the delivery of information.
How would cleartext give us “dead as a doornail” or synaesthetic expressions such as “sweet smells”? There is beauty in writing, it is an artform and like all art, it is difficult to find universal appeal for each ‘work’. I find it sad that anyone should try to reduce writing to a mechanical function.
Cleartext would have butchered Startup Jackson’s immortal:
“Blessed is he who, in the name of profit, shepherds the user through the funnel, for he is truly his user’s keeper.”
… for which reason I think it should be consigned to the backwater of life’s little mistakes, sinking to the depths of irrecoverable obscurity, carried there on a current of ignominious apathy from Joe Bloggs.