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An approach to the design process

Apple Support has a brand and cute new re-designed site.
 
 Besides this trend fade header we all know — an element of the page where you notice why Apple is still Apple, due to its charismatic and elegant fade movement when its scrolled — visitors like me notice the search.
 
 A search with a help, or a help within a search.
 
 Honestly speaking it reminds me that brilliant work done by the team at Plone, which this yours truly implemented with passion in a prototype circa late 2007, early 2008. Curious? You may want to have a look here.
 
 Differences between both examples, the minimal-.site and the website mentioned here lies in the design. In the adoption of a model of screen and another. Effectiveness of LiveSearch, a QuintaGroup IT’s product based on Google’s suggest, it’s clear and adopted.
 
 Note: That was what make the prototype developed between the places at Segonquart HQ and the city of Brussels a winner. But, you know, as all the innovations you may offer to a government as a client, it was rejected, say dismissed in that days. Too innovative for 2008. This is, uh, nearly a decade ago.

Apple Inc. — quite a very conservative company speaking in terms of adoption — hits the nail. Again.
 This is what one feels looking deeply at the corners and details. It’s innovative. True. Aspect that leads a future. True innovation does not come from anywhere else except from the past. however makes. Which is something pretty good. To understand this concept makes us see better why Apple is a natural born leader, and — still — is miles ahead from its competitors.
 
 Speaking in terms of use, the new mini-site ( I do hate that word), better the new minimal-site, covers the needs of a human user within a web. To make questions and obtain answers.
 
 The clean layout and the responsiveness are really appreciated to the visitor, but they are nothing new, too. In our days to be responsive becomes a necessity, in all aspects.
 
 What has caught my attention in the new minimal-site is the following: Figure out that background, for a second. Yes, the background of that page.
 An excellent piece of design from the in our days dismissed but forthcoming isomorphic representation ( equal form and what shape really is perceived, not a flatness). A piece of wood table, that looks like a made of wood table.
 
 Apple Support has a brand and cute new re-designed site. Have a search.
 
 It’s official