owner of fashion nova and his history
He harnessed the power of Instagram influencers to turn Fashion Nova into a fast fashion blockbuster.
1 : Richard Saghian
Richard Saghian is the MANAGING director of the private fashion company Fashion Nova, a fast-growing fashion company and social media phenomenon thanks to his work with influencers and his speed in delivering trendy parts.
Saghian was introduced into the retail business by his father, who owned women’s clothing stores where Saghian worked during his summers. He founded Fashion Nova in 2006, a chain of stores selling “club clothing” and low-priced clothing in los Angeles-area malls. He launched the e-commerce site in 2013 and Instagram has been at the heart of online commerce from the beginning. With 60,000 followers on its personal account before the launch of Fashion Nova, Saghian has transformed its macro-influence into a loyal customer base for its then emerging brand. Jumping on the wave of social media marketing early on, Saghian was one of the first to recognize that social platforms would soon be an integral part of a successful brand strategy.
The company quickly became a cult hit, reaching out to all body types and ethnicities, many of whom feel ignored by mall retailers who offer limited lines of large products. Its tight, high-waisted bodycon style has given Instagram a unique aesthetic look, characterized by fashionable and affordable clothing, endorsed by influential personalities and celebrities. The brand has more than 15 million followers on its Instagram accounts and many users regularly make their mark with the hashtag #NovaBabes. The value of Fashion Nova’s social media exposure is greater than that of H-M and Zara combined. About 2,000 influencers — including Cardi B, Kylie Jenner, Khloe Kardashian and Nicki Minaj — create about 6,000 content on the brand each month, making it one of the most discussed brands online, although it is virtually unknown in some fashion circles. According to WWD, a single article by Kylie Jenner brings in millions of dollars in revenue for Fashion Nova.
Fashion Nova is working with about 1,000 different manufacturers to release 600 to 900 new styles a week, a pace that Saghian says he wants to increase. Many items are manufactured in Los Angeles, although the company also works with suppliers in China. It is also very popular in Canada and the United Kingdom. In 2016, the company capitalized on its popularity with large consumers by launching the Fashion Nova Curve line. In June 2018, the brand launched a men’s clothing line, aimed at a niche audience.
Nova fashion has permeated every aspect of Instagram’s style, often highlighted alongside high-end brands worn by celebrities in their brand contracts. A high level of commitment, regular response to marked messages and comments have established the high reliability of the brand among the generation that masters digital. In 2018, Fashion Nova surpassed the levels of Internet presence of old brands such as Gucci, Louis Vuitton and Chanel, ranking first among fashion brands sought after on the web. In the same year, the company became profitable, with 600% growth.
In 2018, Fashion Nova has come under fire from social media for its celebrity-derived styles, copying brands such as Kylie Jenner, Kim Kardashian and independent label creations. The brand also reached an agreement with rapper Tekashi 6ix9ine, in which he pledged to drop the label in a song, but the lyrics were withdrawn following a dispute between Nicki Minaj and Cardi B , a brand ambassador.
2 :fashion nova
- Everyone knows the name Of Fashion Nova. These days, it’s rarer if you haven’t heard of it. It is likely that you passed a curvilinear Insta-hottie that vibrates one of the brand’s pop colors on your news feed.
The company’s growth has been described as “explosive” by its founder Richard Saghian, who said that in the past year, 75% of the site’s users have returned to shop within 90 days.
- Although the brand has an active social presence, the most attractive part is that of cheap clothing and outfits.
During the company’s three short years, Fashion Nova has become much more than a retail brand. Today, it can be seen as a statement of activism.
It’s hard enough to find decent clothes, and everyone has their own preferences as to which types of clothing are best for them. Fashion Nova offers styles that flatter any body type, and even styles suitable for pregnant women.
and always think , is your way to be a perfect women ❤
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