Must-Read: Ben Thompson: Twitter and What Might Have Been: “Google is… knows what I want…. Facebook knows who I am, and who I know….

Twitter… knows exactly… what I’m interested in… from what I tweet about… [and] who I follow. If an advertiser wants to reach someone like me… Twitter is by far the best way to find me…. What makes Twitter the company valuable is… the interest graph that is nearly priceless…. If one starts with that sort of understanding… the graph, not the app… the clear priority would not be increasing ad inventory on the Twitter timeline… but rather ensuring as many people as possible have and use a Twitter identity. And what would be the best way to do that? Through 3rd-parties, of course! And by no means should those 3rd-parties be limited to recreating the Twitter timeline: they should build all kinds of apps that have a need to connect people with common interests: publishers would be an obvious candidate, and maybe even an app that streams live video… anything to get more people using the Twitter identity and the interest graph…