What makes Deluna still exist today?

Deluna Coffee
4 min readApr 17, 2022

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  1. Coffee Quality
a cup of coffee

The name of a coffee shop is the quality of the coffee that must be considered. But sometimes not a few customers find a coffee shop with a cool interior but the taste of the coffee is disappointing. The most important part of a coffee shop is the product it sells. Deluna chooses the best beans and processed them well, so this proves that this is very important to pay attention to in a coffee shop.

2. Complete Coffee Menu

one dish menu

A coffee shop is a place where customers drink coffee. So here coffee is at the core. A variety of coffee drink menus is indispensable, while other types of food and drinks are a plus offered by the store. In addition to the various other types of menus, the types of coffee provided also need to be varied.

3. Following Developments and Trends

Like fashion and music, the coffee industry is also growing. So a good coffee shop must be aware of this. As of now, when the era of manual brewing methods has become epidemic, it would be nice for a coffee shop to equip the ammunition for manual brewing tools and educate the baristas to serve coffee with this method.

4. Price

More or less the price factor is one of the important things that makes a coffee shop successful. Nobody wants to come over for a cup of coffee that’s overpriced. And a price that is too cheap will raise a question mark whether the coffee being sold is really of good quality. So with that Deluna provides a fairly affordable price with good quality drinks.

5. Barista, More Than Just a Coffee Maker

barista at deluna coffee

The barista is the key to a coffee shop. They are not just workers behind the coffee bar who are in charge of making coffee. They are more than that. Good baristas are baristas who know their customers, they know what customers want and have an interaction with anyone who comes.

6. Location

Although not always true, the location factor is one of the things that support the success of a coffee shop. Locations that are difficult to reach will make people lazy to come even if the coffee shop is delicious as far as people will look for it. However, Deluna’s strategic location is where the location is easy for people to reach, and the busy roads are easy to see and make people want to stop by.

7. Convenience

side of deluna (in front of cashier)

The comfort referred to here includes interior comfort, lighting, and also comfortable with the atmosphere built by the workers in the coffee shop. Where employees who serve customers need to be responsive and capable so that customers are comfortable visiting the store. a coffee shop also needs to provide a smoking area for those who smoke so that cigarette smoke does not disturb customers who do not smoke. We need to pay attention to this so that Deluna has several interior parts, simple things but the impact is very big, customer comfort is very important in building customer loyalty to the store, besides that the chairs provided need to be considered, and Back again for convenience, This supports the time customers spend in the store.

smoking area

8. Music

It’s a little thing but important. Customers often feel comfortable in a coffee shop where the music playlist is cool. Because a little more music builds a pleasant atmosphere in a coffee shop. The cool music makes those who come to feel at home hanging out for a long time. Noisy songs will make the coffee shop lose its cozy side. If possible, the concept of a coffee shop is also adjusted to a cool playlist that makes coffee connoisseurs happy to always visit.

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https://management-feb.umy.ac.id

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