As much as public champions and promoters of science would like us to believe the institution of science is somehow radically different from all the other social institutions,
Lies That Scientists Tell (Themselves)
Martin Rezny

In our defense I do not believe this nor do I think most everyday working research scientists do. As in many professions the public face is often very different from the workaday life. I would suggest this is even more pronounced in the case of scientists who are most often reserved and humble in their approach to socializing (yes I am generalizing big time). Therefore any scientist who does become known to the public and actively seeks out such acknowledgement is an outlier in more ways than one.