Boston's leading demand generation firm offering customized demand-gen services using a consultative B2B sales approach.
If you missed our joint webinar with Scratch Marketing + Media, than you probably don’t know that ABM is dead.
I mean, it’s not really dead, but it’s certainly not the same it once was.
So you’ve been told to get an ABM program off the ground — great! Maybe it was a direct order from your manager, maybe you’ve been kicking the idea around…
By Lindsay Frey, President, demandDrive, and Lora Kratchounova, Principal, Scratch Marketing + Media