Planet Ads — A DemandJump MockumentaryThese poorly placed ads will likely wither to their death without finding a mate.Jan 10, 2019Jan 10, 2019
How does DemandJump offer value to its customers?DemandJump offers value to its customers by uncovering the dynamic customer journey, allowing for Dynamic Journey Targeting. Dynamic…Jan 9, 2019Jan 9, 2019
Avoiding Ad Fraud: A Byproduct of Considering Ad PlacementAd Fraud & Programmatic AdvertisingJan 8, 2019Jan 8, 2019
An Introduction to Dynamic Journey TargetingTHIS JUST IN: (except not really)Dec 17, 2018Dec 17, 2018
Make ads for humans, not impressionsLast week, we discussed the impact of poor digital ad placement on consumer experience. We addressed advertisers’ ability to create three…Sep 24, 2018Sep 24, 2018
Why such low click-through rates?According to a 2018 SmartInsights report, the average click-through rate across all ad formats and display ads online is just 0.05%. And…Sep 24, 2018Sep 24, 2018
Top 1000 internet retailers: how Nordstrom wins in eCommerce[This blog is inspired by an eBook we published analyzing Nordstrom’s online holiday strategy — for more insights and takeaways, download…Aug 15, 2018Aug 15, 2018
How will GDPR and digital privacy impact online advertising?This summer’s hottest trend? Digital privacy.Aug 7, 2018Aug 7, 2018