Do potential listeners want something cool? Or something brilliantly useful?

Is NPR One cool or useful?

If you read the NPR News app’s comments on Google Play, you get the sense that they could do a far far better job engaging their digital listeners. People seem to calling for simplicity not hyper personalization.

Anyway, if you want to trade notes, with my avid world “radio listener” based approach, I’ve been building out http://1radionews.com and see many radio apps getting lost in cool complexity which results in low repeat usage.