Please keep us updated on these snakes, the American Arbitration Association (AAA).
John Q Dallas

Wow. Consult with an attorney and re-read your agreement for a confidentiality clause. Confidentiality is not a part of the AAA’s rules. My understanding is that only some parts of an arbitration are confidential, particularly around private documents from discovery but a lot of it depends on your agreement and the arbitrator.

Good luck!