Content that Converts
Driving traffic to your site is only the first step
Content marketing is about building trust, authority, and, ultimately, conversions from browsers to clients or customers. We are all familiar with how digital marketing works. An individual needs goods or services, so they pick up their smartphones or laptop and type in keywords that describe their need. Google, or whatever search engine they have chosen, instantly returns what it perceives as the most relevant sites for that particular search string.
If you want your site to rank on the first two pages (and you do, because past that, your site is virtually invisible), you need to have the best content for that particular search. As a business, that is still only part of the battle. You can have excellent SEO practices that land you among the top results, but still fail to make the conversions you want.
Digital and content marketing is not about the number of people who click on the link to your page. The true heart of marketing is about those who stay, engage, and ultimately pay money for your products or services.
Five Ways to Increase Conversions
The following are approaches that top digital marketing firms have established as an effective means of increasing conversions from traffic to a site.
