Eight Amazing Books That Every Entrepreneur Should Read in 2019

Business modeling, marketing, and building morale emerge as key themes for business leaders to focus on.

It’s been stated that most CEO’s read four or five books per month. That’s a lot of reading. Maybe you don’t have quite that much time to devote to reading but are still interested in finding a couple engaging business books to add to your “must read” list next year.

With the upcoming holiday break, it’s the perfect time to dive into a new book and begin learning a new skill or maybe just find some extra inspiration as we enter the New Year.

Here are a few of my favorite business and entrepreneurship books you should consider reading in 2019.

Lost and Founder, by Rand Fishkin

Rand Fishkin’s book takes a refreshing look at the life of a tech startup CEO. Spoiler alert: it’s not all unicorns, rainbows and gumdrops.

He pulls back the curtain on what it’s really like to battle for success in the startup world. His advice is sound and can be applied to any type of business, no matter the size or industry.

The Strategy and Tactics of Pricing, by Thomas T. Nagle and Georg Müller
Maybe this isn’t the sexiest book title. But, pricing and profitability is something every entrepreneur likely wants to know more about.

There’s a lot more to pricing strategy than just figuring out how to cover costs. This book teaches the reader how to make strategic pricing decisions to positively affect value perceptions and shift demand.

The Creative Curve, by Allen Gannett

A lot of people wouldn’t consider themselves “creative”. According to Allen Gannett, creativity is not exclusive — under the right circumstances, anyone can be creative. The art of creativity lies in mastering and following the laws of the creative curve.

Allen does a phenomenal job of exploring creativity and providing tangible advice for how to spark more creative moments in your life. It is the perfect blend of real-life examples, paired with interesting nuggets of creatives using the “creative curve”.

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