Dear friend,

Thank you for following on Medium. I herewith would like to share the digital pre-release of my latest book which is translated now.

In this publication (38 chapters in different parts) you will read how you as in individual and/or your organisation can be different and better in the digital ecosystem. I shares my insights regarding a number of organisations and interesting people from my network.

This publication is not only a manual for hacking your business, increasing your business value or making (your) innovations successful. …


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For more information also check Denis Doeland’s blog

In this publication (38 chapters in different parts) of Business and Industry Hacker Denis Doeland you will read how you as in individual and/or your organisation can be different and better in the digital ecosystem. Denis shares his insights regarding a number of organisations and interesting people in his network.

This publication is not only a manual for hacking your business, increasing your business value or making (your) innovations successful. The content of this publication (and the framework) helps you to better understand the (digital) world.

You will understand what goes wrong with marketing, communication and sales departments. Why someone is making a living with silly word jokes and speech bubbles. …


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For more information also check Denis Doeland’s blog

In practice, the digital change is (unfortunately) often still seen as automating systems. Many consider the development of software and data to be the golden egg. This is a shame: generally, the processes and the mindset are what must change, if you want a digital change to proceed optimally. The most important players in these processes are, and remain, people, not the computers and software that these people support. Technology is a tool after all, not an objective in itself.

Typical challenges

I have experienced many organisations inside and out in recent years. I have spoken with festival organisers, artists and their management. I have visited media companies, sport organisations, major retailers and fashion brands. What these people and companies have in common: my jaw drops in surprise every time. More than once I noticed that major databases were saved as Excel files on staff laptops. I saw that the marketing and sales managers designed their campaigns based on insights that were completely wrong. Not to mention complete content and data files that organisations thought they had, but these had simply disappeared or were stored at software suppliers, who, to make matters worse, would not hand these files over. …


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Denis and I ran into each other once again at The Next Web 2017. The Next Web is one of the most important tech conferences in Western Europe, founded by a group of Dutch people who missed an event to launch their product. Denis and I had gotten to know each other a few years previously, when I wrote articles for The Velvet Vox — a blog that he was joint owner of back then. It was a slow blog, even before De Correspondent existed. Denis told me during The Next Web that he was looking for an editor and copywriter; I had just started as a freelance PR consultant and copywriter. …


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Innovation is a must, that is clear. Igor Beuker does not waste time with this in the beginning of this publication: “The problem is that we all look at the ROI (return on investment, editor) of innovation and we conclude that we don’t know. I flip it and say: what would it cost if you stay put and do nothing?” His answer is: it would cost you your complete business. In other words: adjust, otherwise you will be out of business. While I do not always agree with Igor, I completely agree with him in this case. Let’s get to it. …


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For more information also check Denis Doeland’s blog

There is no doubt about it: the fact that organisations store data results in a huge amount of usable data. The data exists from interactions and conversations via websites, apps and social media for example. Can you as an organisation wait with the (strategic) deployment of data, or is using data actually already a reality that you need to find your way with?

Context is king

According to consultancy agency McKinsey, the effective use of data and analytics increases the productivity, profitability and market value of companies by 5 to 6 %. In some sectors the strategic use of data analysis will even make the difference between profit and loss, it was predicted back in 2011. …


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Sam Feldt has scored hits in the Dutch, Flemish and English charts. One of his singles, Summer On You, was the most played record on Dutch radio a few months ago and went platinum. In addition to his skills as a DJ and producer, Feldt has been a pioneer in another area: Feldt is the first DJ that set up a real content platform, allowing him to communicate directly with his fans.

Relationship with fans distinctive

In 2016, Feldt entered the DJ Mag Top 100 DJs of the world at number 75. His single “The Devil’s Tears” (Sam Feldt Edit) was one of Spotify’s top 10 most viral tracks. Billboard described Feldt as “a modern house superstar”. Ironically, Feldt is not the classic superstar: he is aware like none other that it is the relationship with his fans that is distinctive. Fans cannot get enough of the DJ: in total he has more than a million followers on Instagram, Facebook, Twitter, SoundCloud and YouTube. …


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For more information also check Denis Doeland’s blog

Hardwell is not only a fantastic DJ and producer. He has literally hacked his career. He first did this with his instinct and later with an elaboration of the Business Acceleration Framework. The framework is implemented and creatively elaborated by Sebastien Lintz. This former producer is one of Hardwell’s ‘technical people’ and carries the official title Digital director at Sorted Management. He explains how the Dutch superstar DJ gets more from his marketing by making smart use of technological innovations and how he was able to become the world’s number 1.

“Giving away content for free, putting your fans at the centre and daring to experiment with technological innovations. Now all these things are the norm today, but Hardwell really embraced this back then. Five years ago, you could purchase DVDs of your favourite DJ, for example, but he really innovated as a (subconscious) growth hacker by uploading a live show on YouTube. Right from the start Hardwell was busy with websites, digital marketing and innovations. I was able to follow a path which was already designed”, says Lintz. …


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The music industry is becoming increasingly democratic. This already commenced with the advent of the internet, which broke the power of record companies. With the arrival of a speaker that makes it possible for fans to remunerate an artist directly, another step has been made in the right direction. The music industry benefits from this Volareo, a smart speaker that uses the blockchain.

Two types of music rights

Record labels and music publishers often invest in songs, not only by financing the marketing and production, but often also by paying advances of the future earnings of artists.

In addition to selling clothes, organising concerts or meet & greets — the additional cash flows of artists — musicians earn money thanks to two types of music…


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Every 6 months a calculation is made to see which social media is used the most. In the Netherlands we see, rather unsurprisingly, the usual suspects in the top three: Facebook, YouTube and WhatsApp. It is striking that specifically messenger apps — applications that you can use to send messages — are becoming increasingly popular. This creates momentum for chatbots, the automated (and optimised) variant of messenger applications. How can organisations, but also festivals and DJs, respond to this?

Facebook, YouTube and WhatsApp

The figures for social media usage in the Netherlands show it. Facebook, YouTube and WhatsApp are unquestionably on the winners’ podium, coming in first, second and third place respectively. Each of these social media used by more than 60% percent of Dutch people. Facebook Messenger, the free messenger application from Facebook, is used by more than one in three Dutch people. …

About

Denis Doeland

Author, Blogger, Disruptor, Maven, Numerati and Transformer. Check more on: denisdoeland.com

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