This case study refers to a fitness app design called HikeFit. Made by designers who love hiking on the Pacific Northwest Coast — …this project was an incredible experience. INTRODUCTION When I received the project scope, in my "graphic design" mind, an uncountable sequence of images and illustrations of mountains, nature, waterfalls, lakes, forest, started to pop-up. On the other hand, with my head in UX mode, I just could think of user flows…