Denise Lambertson10 Ways to Be a Successful Social Media InfluencerSo you want to be a better influencer? Step one, read this!Aug 11, 2020Aug 11, 2020
Denise LambertsonInfluencers Marketing Is the Future of Field Marketing for Consumer ProductsFrom the beginning, the holy-grail of marketing tactics for consumable products has been customer sampling and awareness. Being able to…Jul 30, 2020Jul 30, 2020
Denise LambertsonWhy Baby Boomers Should Be A Priority for Your Post-COVID Marketing StrategyWhen it comes to online advertising, Millennials and Gen Z overwhelmingly command the conversation. These demographic groups have highly…Jul 6, 2020Jul 6, 2020
Denise Lambertson10 Ways to be a Successful Social Media InfluencerSo you want to be a better influencer? Step one, read this!Jun 10, 2020Jun 10, 2020
Denise LambertsonCelebrity Entrepreneurs: Don’t Underestimate the Brands They CreateIf you’ve been a part of the business world for the past decade, you’ll notice that celebrity founded businesses have sky-rocketed onto…May 29, 2020May 29, 2020
Denise LambertsonByte: Vine Reimagined in the Age of Tik TokEditor’s Note: This post was written in conjuction with the LMS Blog, which you view here!May 19, 2020May 19, 2020
Denise LambertsonStick A Pin In It: How Pinterest Can Help DTC & CPG BrandsEditor’s Note: This post was written in conjuction with the LMS Blog, which you view here!May 12, 2020May 12, 2020
Denise Lambertson3 Steps to Effective Celebrity Partnerships for Startups Part 1: SelectionSecuring a celebrity partner can be a major hurdle for any brand. But for a startup, the task can seem insurmountable. Though it is true…Mar 31, 2020Mar 31, 2020
Denise LambertsonA Helping Hand: How Influencers Can Support Small Businesses“Look for the helpers. You will always find people who are helping.” — Fred RogersMar 23, 2020Mar 23, 2020
Denise LambertsonOnline vs In-Line: Is Retail CPG Doomed?Retail sales have been having a tough go of it recently. Mega brands like Sears, Toys ‘R Us and Macy’s are closing up shop(s) due to an…Nov 25, 2019Nov 25, 2019