Thanks for your comment. Have you downloaded our new app? It sounds like you’re still using the Classic Digital Editions version which is a print replica. The new app features content from both online and print, as well as Espresso every morning.
Re your first point: yes, that’s unfortunate and unsophisticated. We need to do a better job of distinguishing between subs and non-subs.
Thanks Michael Neubert. This is useful insight. Would it help if we offered other ways through which to access Economist journalism? e.g. Podcasts? Newsletters, etc? Products that are more tailored to your needs?
Hi Paul Summergrad — Yes, absolutely. Creating a seamless journey across devices is in the product roadmap! Thank you for your patience. If you have logged into Economist.com you should remain logged in if you click through via Twitter or Facebook. However, this is unavailable on the Digital Editions app.
Hi Sergio Panagìa,
Social media primarily plays a funnel-broadening role — to help us get our journalism in front of more globally curious people on the platforms where they spend the bulk of their time.
That said, it is also becoming an important drive of subscriptions. Facebook continues to be our…
Hi BurnerBob. Many thanks for your feedback.
We’re currently trying to build an experience on economist.com that allows you to do some of the things you outlined below.
At present, the only way you can really point something out that you disagree with is via our old comments system, which as you have…
This is an excellent, no-nonsense piece that clearly distinguishes between two concepts that people often confuse or conflate: a vision or mission is not a strategy. Awesome post. I keep referring back to it as I write my strategy doc!
You cite a really big problem all organisations face: people diverging from the topic of the article and making random and irrelevant statements. Though the thread of comments/suggestions on this article give me hope!