Final Case Study and Exercise 8/27/17
I enlisted my boyfriend, Adrian, to complete this exercise. He is a recent graduate of the Web Development program, is articulate, and has an overall great eye for composition and design. I let him choose whichever website he gravitated towards. He chose BAYLOR UNIVERSITY, a private Baptist University in Waco, Texas.
Adrian’s 7 second first impression — a group of adjectives and statements
GREEN, old, static, boring, “all content and images in one spot — tunnel vision.”

“What do you think of the site Navigation?”
“Terrible, Confusing, Overwhelming. Too many options and information.”
“What is the School’s Mascot?”
Baylor’s school Mascot is a bear, and took him 3 clicks to find it.
“Does the school offer foreign language instruction for Arabic?”
Yes! Adrian was clever and immediately used the search function. The Arabic language course was the first result. 2 clicks.
I asked him to try to find the course without using the search bar. Having been to college before, he intuitively knew that the information would be in the arts and sciences section. Adrian looked through the wrong major at first (Communications) but then eventually found it under “Modern Languages.” 7 clicks.
“Where is the nearest airport to the school?”
He went to the “about page” and then clicked on directions. He didn’t find an address there, just general directions for those navigating within Texas state. He found an address page, which did have a link to the Waco Airport website. 7 clicks.
“What do you think of the site navigation?”
“Overwhelming! Like I am lost and I don’t know where to go.”

Pain Point & Proposed Resolution
It is obvious that I must “overwhelmingly” address the confusing navigation on the Baylor website.
For this exercise: I solely focused on trying to find information on the nearest airport. When I attempted to find this information myself, it took me over 20 clicks to even find it. The navigational paths are not intuitive or user friendly at all. Redesigning the website to be UX/UI friendly would be an absolutely enormous project, so I decided to convey my solution ideas quickly by drawing out the current and proposed navigational paths.

