Story Design is a Conduit for Imagination

Excerpt from my new book, “Story Design: The Creative Way to Innovate”.

The second step in the Story Design cycle, Dream, is the one most people associate with innovation. Wild and crazy brainstorms with sticky notes. Engineers sketching jet-pack charging stations on glass walls. Inventors tinkering in old garages at midnight. Everyone shouting “Eureka!” Glamorous, fun stuff.

While it’s true that we sometimes do those kinds of activities to stimulate ideas, the reality is that great ideas don’t just happen. They don’t just start on the whiteboard. And they (almost) never pop up like a lightbulb in a bubbly, brawny brainstorm. Great ideas start in your imagination. They germinate as electrical sparks in your brain, glimmers of brilliance — informed and inspired by intel and insights — that need a conduit to the real world. Which is why story design is the most powerful design process you can choose for your innovation project.

Story design creates that conduit. It connects your imagination and your narrative intelligence to help you bring ideas to life faster than any other design approach.

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