The Advertising Works of Denis (DJ) Cummings
I am a rising senior at High Point University pursuing a bachelor’s degree in Strategic Communication, which will focus on Public Relations and Advertising. I am also working towards a minor in Sport Management. I am very passionate about sports, and I hope to obtain an internship or even a job in the industry upon graduation.
In the Spring Semester of 2016, I decided to take a class entitled Strategic Message Development in Advertising. In this class, I made many different types of advertisements for many different types of products, using multiple softwares to accomplish it. I believe this portfolio is a great example of my skills in advertising and also with the softwares I used to create the ads (Adobe Photoshop, InDesign, Audition, Premiere). This class allowed me to learn more about these softwares in addition to helping me build upon the skills that I already acquired in previous years.
El Yucateco Point-of-Purchase Display
This advertisement is something that you will typically find at hispanic restaurants or even in supermarkets, usually right on the table or on the shelf. The ad allows you to think quickly about the product and then make a fast decision whether to purchase it or not. This ad was created by hand and did not use any computer softwares.
Maruchan Instant Lunch Guerrilla Advertisement
This kind of advertisement is placed somewhere where you would not typically find one. This ad was meant to target the younger generation and also college kids who are on a budget.
Propel Direct Mail Advertisement
This advertisement is made in the form of a postcard and can be sent anywhere. The ad targets athletes, specifically hockey players, to purchase this flavored water.
Crayola Print Advertisements
This advertisement was made in a series so each advertisement was related to the other in one way or another. This ad was targeted mainly for kids, parents, and teachers that would need to purchase coloring supplies.
Motorola Magazine and Billboard Advertisements
These advertisements were also created in a series. The advertisement is for the Motorola X Phone. They all have the same background. The first magazine and billboard ads talk about a message (the phone’s battery), while the other magazine and billboard ads talk about the same message but in a different way.
Pringles Radio Advertisement
This advertisement is targeted to anyone who loves chips. It can be broadcasted over the radio wherever chips are being sold. The ad tells a story of an experience most people can relate to.
<iframe width=”100%” height=”450" scrolling=”no” frameborder=”no” src=”https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/252369598&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true"></iframe>
Tide Detergent GIFs and Facebook Ad
This series of advertisements is both animated and still. I chose to use Tide as the household product because laundry detergent is something everyone has in their home.
Greenpeace Video Advertisement
This video advertisement is about climate change and can be targeted towards everyone, since everyone in the world has contributed to climate change.
Drunk Driving Advertising Agency Experience
We broke up into teams of three and created a series of advertisements for an important social cause, we chose drunk driving. Here is the link: https://medium.com/@mccabr13/the-moments-of-a-drunk-driver-7206f9c485ba#.ialcc4tx3
Everything created here was done with the purpose of getting the message across and figuring out how to do it strategically. This class has taught me some very important skills that will help me in my career down the road!
To view more about work and volunteer experiences, visit my LinkedIn Page: https://www.linkedin.com/in/deniscummings