Look, Up in the Sky!
Marketers have been challenged to create new ways to cut through the noise… And only in the last couple of years, brands have been able to take their products to new heights, literally, by the use of drones.
Take for example the promo video for a flower shop in England that not only produced a video using a drone but actually used a drone to deliver roses on Valentine’s day…
The introduction of drones into the everyday culture has actually opened up new creative ways to connect with the end user and develop more of an emotional connection instead of trying to sell a brand.
However, as the device becomes more easily available, FAA regulations in the U.S. have become tighter.
However, these constraints have allowed marketers exercise a great deal of creativity when employing drones to create content like Colombian clothier that used drones to fly mannequins alongside buildings in Vila Olimpia, Sao Paulo’s business district, to market its wares to businessmen:
The sky is the limit when it comes to creative advertising that disrupts environments in such a fashion that cut through the noise. Perhaps having more constraints around marketing ideas can actually help produce more creative products….