I’m a designer

Just bare with me for a moment, this won’t be about me. It will be about the work I do, though.

As I was saying, I’m a graphic designer. And no, I don’t spend my time doing cool stuff in Photoshop, although, for some of you this may be what you think of, when you hear the word “designer”. What I actually do, is finding ways to translate messages into visual language.

Design is a language. And as any language, its purpose is to be a bridge between individuals. An instrument of communication. It is supposed to create understanding and clarity. This obviously will mean a lot more than using a few tools in Photoshop. It means understanding the message, understanding the recipient, and finding ways to translate that message effectively. It involves extensive research, strategy, some drawing, and finally using softwares like Adobe Photoshop, Illustrator and InDesign.

I, the designer, don’t work for you, the client. I work for your customers. Truly. I may be hired by you, but I work for your customers, for their satisfaction, and on their money too (as the customers are the ones that buy your products and services).

Design means partnering with you, the client, in order to serve the customer needs. It ultimately means working together toward a common goal — creating better experiences for the customer.

What do you think? Have you thought about the design profession from this perspective?

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Originally published at denistrusca.wordpress.com on May 11, 2015.

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