7 Reasons to Redesign Your eCommerce Store
Disruptive technologies are gaining traction nowadays in every single industry, with online retail being no exception. Forbes experts spell confidence that this year eCommerce is going to play a more important role than ever.
Recent trends in retail have already shown that 51% of Americans prefer online shopping and its popularity is getting more and more evident. Here is a bar chart with Statista 2018 stats estimating a significant earnings growth rate of eCommerce in the USA we will witness in the upcoming years. The same goes for a global retail market.
Why eCommerce stores require redesign?
Even your house needs refurbishing every once in a while, to say nothing of online commercial projects. The reasons are too many, however, they can boil down to seven main core factors. Before diving deep into the matter, let’s consider some points that may signal you have to get your eCommerce store revamped. Just ask the following questions to see the scope of issues involved.
- Are you satisfied with the overall look of your website?
- Have you just started off a new marketing campaign?
- What is your customers’ feedback? Any negative Google reviews?
- Do you fail to integrate some advanced features and functions?
- Do you want your website content be properly orchestrated?
- How can the maintenance costs be minimized?
- How to boost your eCommerce store’s Google rankings?
- How to enhance customer experience by reworking website UI?
- Is there a way to outperform your competitors’ results?
If you ever think to yourself this kind of questions and don’t have clear answers yet, so here is a list seven reasons telling why you should care of renovating your eCommerce website design.
- Leverage responsive design advantage
According to Vendasta recent data, 61% of online shoppers can totally change their opinion toward a brand if an eCommerce store delivers a positive mobile experience. Odds are, so do your competitors by amping up their online shops with robust mobile-friendly design solutions.
Having a website being displayed incorrectly across various modern devices can cause a drastic churn of prospects along with existing customers. Do you want your eCommerce store visitors opt for another brand?
I think you don’t. So this is a good reason for you to find a seasoned design agency and reap the benefits of smooth responsive design.
2. Improve navigation and search functionality
Too often it comes down to a situation, when your eCommerce store features a lot of advantageous services and contagious content to be shared with website visitors, but it’s next to impossible for users to find any particular information on the fly.
In most cases, shoppers have to trudge through awkward misleading pages to get to the point. Either you’d like to proffer your customers a new range of products and services, have created some novel blog content or just expanded your brand presence across social media — it’s high time to make full use of a redesigning opportunity.
All you need here is to get a sitemap intuitively rearranged and smooth navigation implemented so that users can easily find and reach all the necessary information they look for.
3. Enhance SEO optimization
Any redesign undertakings will definitely be worth their salt, providing your design team is worth its salt as well. When properly done, a great redesign can add up much to the overall website optimization and, specifically, the SEO results improvement.
Since well-optimized websites are highly appreciated by Google’s web rankings, a robust redesign solution has become a table stake prerequisite for any successful eCommerce store.
Make sure you have all your marketing content, including Call-to-Action buttons, downloadable checklists and e-books updated and allocated correctly and in the right place.
4. Speed up your website performance
Poor design may also result in slow page-loading times, browser glitches and freezes and other website inconsistencies. Such shortcomings are crucial for online business and can literally force most of the customers to leave your brand.
Barring some website development drawbacks, good redesign can harness the your eCommerce store performance with every function running quickly and smoothly.
Remember that time is critical in any business, so don’t make your customers wait for ages, and treat them instead with fast and accessible deliverables.
5. Enable up-to-date tech-driven solutions
At times, design issues are triggered by inefficient software that is way behind the times. Once being quite competitive, these tools so far are no match for modern tech-fueled solutions. The same holds true for template-based websites as they just can’t provide customers with a personalized touch and brand identity.
So before collaborating with a design agency or individual, have an up-close look at their case studies and portfolio to make sure they’ve got hands-on expertise with utilizing state-of-the-art design toolsets. Keep in mind, that only professionals can make your eCommerce store look unique and stands out of the crowd of competitors to deliver your brand value.
6. Foster your eCommerce store integration
Standalone business projects won’t do you any good. Successful are only those, which can showcase flawless scalability and interoperability in terms of combining various specialized instruments into a single holistic ecosystem. In this case, Magento-based eCommerce platforms prove to be very competitive and advantageous.
Nowadays, a slew of popular online shops in the USA and worldwide are built using Magento 2 and numerous Magento-backed extensions. Besides, you should also consider integrating your web store with relevant content, lead data, product inventory and supply management systems, like CMS, CRM, PIM, PSM, DWH, to name just a few. You do enjoy the outputs when making your workflow seamlessly automated.
7. Ensure the high level of usability and CX
Being rather an effect of all the aforementioned techniques, improving UX is a capstone principle of running any eCommerce project.
First off, try to look at your website from a user’s perspective. Gather customer feedback, deploy A/B testing, analyze click heatmaps to realize your visitors’ on-site behavior; see what’s hot and what’s not; what other things, like tooltip messages or contact details, they would find handy. It is where front-end redesign initiatives may serve you best of all. Adding lots of bells and whistles onto your website, however, will have quite an opposite effect and may shoo away all your leads and customers.
That is why, it is highly recommendable to employ an outsource design experts to get viable results and increase conversion rates. For instance, they can help you audit your eCommerce store to pinpoint the weak spots of its current design, build an actionable UX flowchart, estimate further redesign costs and provide long-term tech support services.
All in all, redesign can greatly boost your eCommerce store’s performance and cost-efficiency, but only if you have a sound strategy and a team of seasoned designers to make it happen.