Using Product Hunt to launch a product has turned into an essential reference point, as far as new projects are concerned. Of the hundreds of products that get announced each day, just five of them reach the top, while the remainder fail. More often than not, many unsuccessful ideas are better than the ones that actually get to the top. We’ll go over the things that impact success, and tell you how you can get your product front and center. If you have any questions, we encourage you to contact our support team through our website.
Here are some key points to consider from the get-go:
- You don’t need to be a hunter and an author. It is more worthwhile to select a hunter independent of this 500hunter.com list.
- It is imperative to locate all native English-speaking Facebook groups relevant to your service/product. For instance, “Growth Hacks for SaaS.”
- Write an introduction that is memorable and concise. It should factor in all a product/service’s features, as well as promotional or discount codes that community members can use.
- You should also prepare some answers for potential questions you could be asked. Focus on what separates you from the competition, the killer features your product/service has, why your product/service is unique, and more.
- Discuss the cooperation you have with bloggers, as well as other relevant people in your industry that you aren’t competing with. This will help you determine what to post on social media. Go easy on yourself — you will make some mistakes from time to time.
- You should have one person manage the entire process. If you were to try and use everything right away, you could face a ban because of an anomalous traffic search.
- Consider writing an article pertaining to the product/service, and tailor it to clients/customers who could be using it. This will expedite the publication of your article based on what appeals to the media.
When you’re ready to begin:
- Your product should be launched through the platform either on a Monday or a Tuesday, and not any later than that. That is because the media needs time to put together launch information before adding it to their content plans.
- Add the banner that reads “We’re on Product Hunt” on your website. This will give your site some credibility.
- During the initial 120 minutes, go directly to the tab marked “Popular” (Popular/Newest — just 2 tabs). By doing so, you will be able to engage with people. They will also be able to leave comments and vote. You will receive support from Product Hunt if you lack votes.
- Be mindful of technical aspects to prevent anything from breaking and stop things from being left hanging. Your resource traffic will sharply increase by 2000 to 5000 visitors within a 48-hour span.
- During that time, you should be quite active when chatting with people, as they will be asking you many questions. This will serve as a great opportunity to test out your team and gauge the support/unity of one another.
- It is imperative for the founder (and/or a manager) to respond to messages in Product Hunt very fast (no later than 5 to 7 minutes after the message is sent). Ongoing interaction retains the loyalty and attention of an audience.
- Don’t be afraid to ask questions within the comments section or seek advice: ask people what they don’t like, and what needs improvement. Community members will appreciate that the company is trying to improve their product by engaging with customers directly.
- Your Product Hunt day will begin at midnight and go on for a full 24 hours. During that time, you must prepare for the subsequent voting day. Expect to get minimal sleep during this period.
- About a half-hour before the day’s end, republish posts on social media. This will provide you with an opportunity to capture the top spot at the last minute.
- Keep in mind that major players my already have the top spot if you’re in their industry (Yahoo, Netflix, Google, etc.). However, you can play the hand you’ve been given and show people that you’re working alongside those companies. Ultimately, your goal should be to attract an audience.
When this challenge is completed:
- About 4 to 5 days, post-release, you are encouraged to write an article talking about what you achieved from Product Hunt. If you publish this post on social media, use Product Hunt tags. This will boost your traffic.
REFRAIN FROM DOING THE FOLLOWING:
- Don’t run ads — not only will they’ll get you banned, you lose the ability to access that platform again using your domain.
- Don’t start off asking people to leave comments or vote. Go through the Terms and Conditions in order to learn what you can and can’t do.
And there you have it! Success is within grasp. Be ready for any unseen situations. Be versatile in the event of failure. Product Hunt provides you with a chance to get your project out there. Use it wisely.
