Biggest Key Account Management Mistakes You Should Avoid
key account management is a dreadful job for those who are not really good at this department. Therefore, if you are a business owner and know that your sales is suffering from an all-time low, then, you should be well in taking time to look at your sales strategies using a magnifying glass.

Account managers are most likely your best agents in tackling the role but there are also aspects they have to perfect in order to create innovative approaches in dealing with various facets where sales and customer account management are involved. Nevertheless, there are some mistakes that keep on popping up and sometimes, these are not prioritized.
If managing customers becomes erratic, chances are there would be a failure in dealing with customer accounts that lead the company to lose their loyalty towards the business. Below are some of the dreaded mistakes each and every key account management specialist must avoid.
Compromise company revenues
Putting a company’s investment at risk is one thing that can break your leg and can cost you your job. It’s the same thing when playing with your client’s continuous revenues. This makes a key account manager lose an account.
Not minding deadlines
A customer’s business must be placed as your top priority at all times. This makes you avoid being labeled as neglectful of their interests. Once your client sees that you are mindful of what he has put at stake, then the lukewarm relationship you have had with him transforms into warm and more favorable.

Not being proactive in communication
Being proactive in communicating with clients is essential in maintaining client-business relationships. Never think that constant follow-up is a no-no to your clients. These are, in fact, a very good way to remind, tell, or inform them which part of the tasks you are at.
Lack of support from the company’s end
Every move you make should also be supported by the upper management or those related to the program you are doing at the time. What you are at is for your company; this means every move has to be aligned to the company’s motives and so as with your clients’.
If there is no understanding of the investment as required by the program you are working on, no extra support will come your way. They have to be informed that every program or project has a defined timeline to realize ROI.
Failure to define skills required to get things done
Every project or strategy needs a certain skill set in order to make it successful. Without defining what skills are needed in implementing it, there would be lack of support from both company and client. This is among the major blunders of even the best key account management specialist in various parts of the world.
There are more of these mistakes left unwritten and yet to be discovered. More to come in the coming years as times are constantly changing and sales strategies are subject to change as it goes with man’s lifestyle and signs of the times.
