UX / UI Design | Project Microsite
Curated Event Page
Introduction
Since the 90s, event culture has been rising tremendously. Festivals, conferences, releases, exhibitions, and fairs have transformed into a new shape that changes every year.
Communication is a key factor of their success. The strategy has to be aligned and deliver a cohesive message and experience. Nowadays an event’s digital presence is as important as the event itself — it represents the more lasting testimonial of what happened during those days.
At the same time, communication strategy may vary from an edition to edition, in pursuit of innovation and that wow factor.
The Challenge
Design a ready-to-build website for an event of your choice that will take place next year. The marketing team has defined three stages of use:
Pre-event |During the event | Post-event
The original Website
Some of the Research
The redesigned MVP
Key Learnings
- Serving every user’s visual preferences is quite the mission — and on top unnecessary. Stick to the researched persona(s) and trust in the user evaluated moodboard.
- Happiness, mental health and having fun with what you’re doing should be first priority––then come deadlines and deliverables.
