Thanks for your comment, and I think those are valid points.
Nick Neuman

Alright, that sounds a lot more plausible now.

And I had another realization: In the field of coding/IT, (where Colony guys come from), the potential predictive validity of reputation points in a skill domain is likely a lot higher than in advertising, where I come from. So my criticism was a perspective from my field only.

Why? Well, either you’re good at Java, or you’re not. If you practice your skill in China, Bolivia, or Spain doesn’t matter, because the superstructure of Java has the same rules everywhere. And whether you know/harmonize with the guy you’re working with, likely isn’t that important for completing a working product either, relatively speaking. So yeah, in IT or engineering it might well be possible to generate a competitive advantage from coordinating the contributors via blockchain.

But if you take a skill from the field of advertising, let’s say copywriting, you not only have the various disciplines like headlining, TV/radio ads, longcopy, which are rarely simultaneously present in the same individual. So noone is an excellent copywriter “per se”. Furthermore, but you need at lot of domain-specific knowledge (automotive, skin care), and you need to have a feeling of the culture of the campaign’s target country. Try squeezing all that in a reputation matrix! Plus, if you don’t share the same mindset with your designer, or don’t resonate well on a personal level, everything you produce together will reek, very subtly, of your incompatibility. Your product is more like organically emerging, than assembled out of discreet units, as in coding.

So yeah, I think colony might well work for coding etc., but advertising? I have my doubts.

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