Denyse Drummond-DunnHow CMOs Can You Keep Their Jobs When Most Are Losing TheirsDid you know that CMOs have the shortest average term of office of any chief in the C-suite, according to a recent report by Korn Ferry…Jun 28, 2018Jun 28, 2018
Denyse Drummond-DunnHow to Sell More to Less People: The Essentials of SegmentationBusinesses often make the mistake of trying to sell to everyone. Why is this a mistake? Well, if you try to please everyone, you end up…Oct 2, 2017Oct 2, 2017
Denyse Drummond-Dunn6 Effective Strategies That Respect CustomersSeveral recent articles on customer privacy got me thinking about how to build a mutually beneficial relationship whilst also carefully…Apr 28, 2017Apr 28, 2017
Denyse Drummond-DunnFive Ideas to Improve your Insight DevelopmentOne of my previous posts spoke about updating your market research toolbox and how to review your metrics. This week I want to take the…Apr 12, 2017Apr 12, 2017
Denyse Drummond-DunnWhy Customers Are The Answer To All Your ProblemsLast week on my blog, I asked whether it is employees or customers who are more important to an organisation. I knew it would be a…Apr 9, 2017Apr 9, 2017