everybody hates their CRM
Corsair's Publishing
5637

I know I’m not the only one who can feel the hate. (Lol). I will say that I suspect being very disciplined about how the firm (and perhaps, we, ourselves?) may evolve its thinking surrounding the purpose of CRM systems, everyone will be better for it. What are CRMs really for? vs How do we use them? Though the cause for the gap may be obvious (can’t blame a sales guy for trying to sell me a pipe dream or a beach in Iowa), we may find more happiness (zen?) in limiting the scope of our view as it pertains to the potential of commercial CRM systems writ large…