source: unsplash.com

Some reflections I had after interviewing a good amount of UX Designers lately:

  1. Many* UX Designers are devoted mostly to designing beautiful animations, and less to creating useful products.
  2. Often, the number of years of experience is an unreliable indicator of proficiency.
  3. Divergence is missing from the design process of many of the UX Designers.
  4. Thus, refinement comes too early in the design process.
  5. Thus, many UX Designers are not skilled at, or aware of, any prioritisation methods (of needs, ideas, concepts) as this step is often non-existent.
  6. Prototyping comes too late in the design process.
  7. Often, UX Designers are…


— You need to fill this form Sir, he said
— Certainly, I replied with zero enthusiasm but compliant, as I was writing “Sagrada Familia” as my home address in a two-paged form with more than fifteen fields. I guess I wasn’t really in the mood to start an argument at 1 AM in the morning after a late arrival caused by a delayed flight.

I had my fair share of hotel stays in 2017 (mostly across Europe and US). …


One of my latest projects I’ve led at DMI started off with some fuzzy requirements, no clear problem statement and ambiguous concept (which in reality was no concept at all). In addition to that, we were swimming in an overcrowded space with huge competitors. Prototyping played an essential role in our process of discovery and conceptualisation. Through rapid prototyping and rigorous user research, we were able to clearly articulate the problem we wanted to solve and also experiment the solution space by switching from a “let’s build it” to a “let’s test it” approach. Instead of requirements we started with…

David Cristian

Design Lead @ Electrolux. http://departive.com

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