Solving the Cryptocurrency trading bottleneck for DigitalMint
Summary
DigitalMint is an American financial company specializing in trading cryptocurrency and has the nation’s largest Bitcoin ATM service network. Founded in 2014, DigitalMint has 30 years of combined experience in capital markets, compliance, and cryptocurrencies.
Problem
DigitalMint was experiencing a significant process bottleneck in facilitating large crypto-currency trades. This bottleneck impacted the customer experience, expanded workflow inefficiencies, and restrained the scalability of sales.
Solution
DigitalMint saw a growth opportunity to reach new customers and provide better service for over counter trading through the development of a web-based trading platform. They discussed this problem with us, DePaul Innovation Development Laboratory (iD Lab). We suggested some background research and overhaul of their trading interface. First, we conducted research to aid Digital Mint in understanding customer profiles of potential cryptocurrency purchasers. Then we designed a more efficient user interface that would appeal to both existing and potential new users of cryptocurrencies. And, finally, we developed a responsive web application using Ruby on Rails that provided customers with the ability to conduct trades, view market trends, and manage their accounts effectively.
Impacts
With the improved technology and enhanced interface, DigitalMint was able to demonstrate improvements in their ability to scale their sales by allowing larger cryptocurrency trades. They were able to provide improved customer experience by providing additional services through efficient web design. DigitalMint plans to move the application to production. They also took the opportunity out of this project to recruit new talent from iD Lab for their ongoing processes.