Branding a new artisan microbrewery with a sense of place and tradition On the Level is an independent microbrewery based in Wrantage, on the Somerset Levels. The project came through a personal recommendation, and like many start-ups, with limited funds but huge goodwill and enthusiasm. …

Disclosure: I’ve been a graphic designer with an interest in packaging and retail design for 25 years I made myself unpopular on Linkedin this week by expressing my discomfort at the supermarket-wide installation of shelf-edge digital strip screens, this specific example supported cheap flavoured snacks with shelf-edge animation, a product…

A very short case study The general theme of the last year has been pitching for new work, getting to the final two then losing to the other guy! Most recently it was to take on the role of design and art director for a local newspaper. I’ve always wanted…

Building a packaging strategy for a complex high-value product. I’ve worked closely with Dyke & Dean for several years now to provide design support for packaging, labelling, brand development, wayfinding, marketing and social media. Dyke & Dean specialises in high-quality electrical accessories with a focus on lighting for the interior…

As a designer, I’ve always been interested in the ethics of my craft and have tried to take my responsibilities as an image maker and communicator seriously. I’ve always been sensitive to the power of what we see, how we ‘read’ an image and how we interpret what is before…

This Be The Verse, By Philip Larkin They fuck you up, your mum and dad. They may not mean to, but they do. They fill you with the faults they had And add some extra, just for you This essay sprang from a conversation over a beer. A close friend suggested holding an event where we ask…

We now have an embarrassing number of social media options with no real need for more than two (at a push). …

Burberry has re-branded, again — and it’s already the best thing that’s happened all year. The 2018 Philip Saville sans serif route is gone, replaced by a unique, sculpted serif that ‘sort of’ harks back to the past but carves its own sophisticated space. It’s suddenly unique, has a form…

The novelty of this year’s Oscars seems to be that there are no bad films, no bad performances and no poor choices, and by coincidence two of the key films and male performances revolve around the relationships between failing men and their distant daughters. Although The Whale and Aftersun couldn’t…