On point. I’ve come to love building modular sites with ACF, and clients have been super happy with it.
One wall I’ve hit is building multi-column layouts with ACF. Of course, you can do this with ACF in a number of ways, but they’re all a little clunky for the user. If you add four or more columns with percentage widths in ACF it starts to become very cluttered or unusable. If you instead stick with full width fields, it’s more usable but it’s not very intuitive as to what the end result will look like and it’s easy to get lost in a long admin page.
I have seen one method outside of ACF that looked promising. It used drag and drop modular content types with draggable column and row sizing, and dealt with editing each item’s content through a modal. Have even seen ACF users hack this type of solution into their site. This modal method may be the best way to do drill down editing inside WP as it clears the stage as opposed to making everything smaller, and it is intuitive what the front-end result will be. If not this way, I hope to see multi-column layouts addressed in some way or another by ACF some day.
This one tiny nitpick aside, it’s a great set of tools that help quickly elevate the editing experience for your clients.